Mobile Value-added Services (MVAS) Market To Reach $1,180.00 Billion by 2033

The report “Mobile Value-added Services (MVAS) Market By Type (Messaging Services, Content and Infotainment Services, Mobile Financial Services, Location-Based Services, Advertising Services, Social Networking and Communication Services), By Network Type (2G / 3G, 4G LTE, 5G) and By Application (Entertainment, Retail and E-commerce, Banking, Financial Services, and Insurance (BFSI), Media and Advertising, Healthcare and Wellness, Education and E-learning, Travel and Hospitality, Government and Public Services, Others)” is expected to reach USD 1,180.00 billion by 2033, registering a CAGR of 6.50% from 2026 to 2033, according to a new report by Transpire Insight.

The Mobile Value-added Services (MVAS) market has shown steady growth as mobile networks continue to grow beyond traditional voice and messaging services to data-driven digital worlds. Value-added services comprise messages, mobile entertainment, financial services, advertising, and location-based services that seek to enrich and advance the internet user experience via mobile handsets and internet connectivity. The growing use of smartphones and mobile internet connectivity has dramatically changed consumer behavior for accessing the internet and how they communicate and conduct business, steadily contributing to growth in value-added services across developed and growing nations worldwide. Therefore, the market growth is strongly buoyed through the rapid adoption of mobile-based digital services across various sectors, including retail, finance, health, and media. Organizations are increasingly focusing on utilizing the MVAS platforms to enhance customer engagement, as well as facilitate the communication and personalization of services. Also, the development of the mobile payments market and the consumption of digital content have helped increase the adoption of MVAS, enhancing the potential market growth. Telecom operators are increasingly investing in service innovation to develop diverse revenue streams, considering the declining voice-based revenues.

Technological advancements related to network infrastructure, such as the large-scale deployment of networktechnology, commonly referred to as 4G, and the continuous rollout of the fifth generation of networktechnology, commonly referred to as 5G, are creating opportunities for the development of advancedMVAS applications, such as high-speed network connectivity, which is creating opportunities for services suchas video streaming, cloud-based services, and interactive communication services.

In addition, with the rise of digitalization across emerging markets, new market opportunities for MVAS are opening up. Growing smartphone penetration, as well as rising mobile financial services, are increasing market accessibility in emerging markets. Governments and enterprises are using mobile infrastructure as a platform to disperse information, thus increasing the market scope of MVAS applications. As the maturity level of the mobile ecosystem increases, it is likely to experience consistent market demand due to changing consumer behavior and technological innovation.

The Messaging Services segment is projected to witness the highest CAGR in the Mobile Value-added Services (MVAS) during the forecast period.

According to Transpire Insight, This category of MVAS comprises the messaging services segment, thus making it the most popular category in the market due to its use in different applications by consumers as well as enterprises. Such applications are of great value in ensuring appropriate communication, whether it is for customer notifications, authentication, promotions, and customer engagement initiatives. Due to the need for real-time user interactions, such as in the banking, retail, and healthcare industries, it is quite evident that messaging services play an important role in enhancing the relevance of MVAS as application-based communication is integrated with this category of the service.

The segment has also gained advantages based on its suitability to operate on not just smartphones but also on feature phones, hence providing access to a variety of different demographic groups throughout the world. The increasing popularity of application-to-person messaging services has been very beneficial for businesses in developing new solutions pertaining to communication, hence generating revenue on a regular basis. The messaging service has continued to sustain its place within the overall MVAS market despite an increase in additional communication options.

The 4G LTE segment is projected to witness the highest CAGR in the Mobile Value-added Services (MVAS) during the forecast period.

The segment for network type is dominated by the 4G LTE segment. The growth of 4G technologies across the globe is responsible for enabling a seamless experience for data-consuming services such as video streaming services, gaming services, and mobile commerce services. People are dependent on high-speed services to access digital content as well as financial services. Therefore, the 4G segment is essential in the enablement of MVAS services.

Furthermore, the affordability and accessibility of 4G-enabled devices have increased the pace of service accessibility, especially in regions where digital evolution is accelerated. Telecom operators are further improving network performance to enhance support for increasing data demand, and service suppliers are further utilizing improved connectivity to develop robust mobile applications. The foundation set by 4G networks has continued to enhance the growth of MVAS, although momentum is setting in for the rollout of 5G.

The Entertainment segment is projected to witness the highest CAGR in the Mobile Value-added Services (MVAS) during the forecast period.

According to Transpire Insight, The share of the entertainment sector in the application category is the highest due to the expansion in demand for digital content through mobile-based media and applications. Various wireless ecosystems and services, including streaming and gaming, as well as music, have become extremely popular for entertainment through mobile services and devices. This has helped the service providers to reach a large number of users through both subscription and advertisements.

The segment’s growth is also driven by advancements in network speed and smartphone functions, which allow customers to enjoy premium contents anywhere and anytime. Content localization strategies and partnerships between telecom operators and content providers have also strengthened market penetration. As digital media consumption trends continue to evolve, entertainment applications will likely remain a key driver for MVAS services globally.

The North America region is projected to witness the highest CAGR in the Mobile Value-added Services (MVAS) during the forecast period.

North America is the leading region in the Mobile Value-added Services (MvAS) business, which is fuelled by the development of telecommunication infrastructure and the high penetration of smartphone usage in the region, further complemented by the adoption of digital services by consumers and businesses. The role of the United States is very prominent in the growth of the region, owing to the presence of influential organizations in the country, which are diligently deploying services in mobile-based media, advertising, and financial services. The high consumption and adoption of mobile data and the development of advanced technological applications have facilitated the rapid deployment of innovative mobile value-added services in the country.

The region also benefits from robust investments for 5G infrastructure, thus ensuring better service delivery and catering to the needs of next-generation MVAS applications such as immersive entertainment, real-time communications, and location-based services. Enterprises across industries, including retail, BFSI, and media, use mobile platforms for customer engagement and thereby propel demand for MVAS services. Besides this, changes in consumer behavior, including personalized experience and subscription-based business models, remain a continued driver for MVAS markets.

Key Players

The top 15 players in the Mobile Value-added Services (MVAS) market include Google LLC, Apple Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Bharti Airtel Limited, Vodafone Group Plc, AT&T Inc., Verizon Communications Inc., China Mobile Limited, Comviva Technologies Limited, OnMobile Global Limited, Mahindra Comviva, Amdocs Limited, Syniverse Technologies LLC, and Ericsson AB.

Drop us an email at:

inquiry@transpireinsight.com

Call us on:

+91 7666513636