Cannabis Beverages Market To Reach $9.85 Billion by 2033

The report “Cannabis Beverages Market By Type (Alcoholic, Non-Alcoholic), By Component (Cannabidiol (CBD), Tetrahydrocannabinol (THC))” is expected to reach USD 9.85 billion by 2033, registering a CAGR of 23.40% from 2026 to 2033, according to a new report by Transpire Insight.

The global cannabis beverages market is turning out to be a nascent but fast-growing sector in the alternative and functional beverages market, in line with the changing consumer sentiments towards innovation, wellness, and precision dosing. The market for cannabis beverages encompasses the range of CBD and THC-infused beverages, either alcoholic or non-alcoholic, that attract a loyal base in the recreation, wellness, and alternative markets, in addition to the Alternate to Alcohol and Smoking market. Demand in the market is being influenced by the growing legalization of marijuana for medical as well as recreational purposes, especially in North America, as well as the growing awareness of the benefits of cannabinoids. This is because the consumption of beverages is a familiar and acceptable form of consumption of the substance. Improved bioavailability and onset of effects of the consumption of the substance is being facilitated through the developments of nanotechnology. The growth in the non-alcoholic segment is remarkable, with rising health consciousness and the global “sober-curious” movement; meanwhile, alcoholic cannabis beverages are gaining interest due to their offering of new social drinking experiences. Premiumization, flavor innovation, and controlled micro-dosing are some of the emerging key product strategies of the manufacturers.

With enhanced clarity on regulatory matters and wider market distributions, cannabis drinks soon might move from being specialty products to mainstream offerings. Also, collaborations between companies operating in the cannabis industry and beverage companies might contribute to larger market reach and expansion.

The Non-Alcoholic segment is projected to witness the highest CAGR in the Cannabis Beverages market during the forecast period.

According to Transpire Insight, Non-alcoholic beverages with cannabis are currently the prominent segment in the market, due to the rising demand for healthier alternatives to conventional drinks and beverages containing alcohol. These products also cater to health-conscious people who are focused on relaxation and relief from stress or improving their moods without resorting to the negative consequences associated with the consumption of alcohol. CBD-infused drinks are also the most commonly used drinks.

The category has an advantage because of wider regulatory acceptability than alcoholic beverages laced with cannabis, and, in particular, regulations for THC continue to remain strict in many areas. Companies are exploiting this factor by developing products such as flavored water, tea, energy drinks, and botanical beverages that use cannabinoids. The use of cannabis products as part of a consumer routine boosts loyalty.

The Cannabidiol (CBD) segment is projected to witness the highest CAGR in the Cannabis Beverages market during the forecast period.

 CBD-based beverages of cannabis products constitute the biggest market as they are non-psychoactive, and there is a major linkage with health and wellness benefits. The increasing demand for CBD beverages has led people to perceive them as an important part of their lifestyles as the products provide health benefits, relaxation, and relief from stress and sleep deprivation.

CBD has greater regulatory acceptance than THC in many parts of the world, which allows businesses to increase product distribution via the following: Mainstream retail, including supermarkets and online, that increase market penetration and consumer awareness. First-time cannabis users, who may be averse to the psychoactive nature of certain products. This market includes CBD drinks.

Various forms of differentiation, including innovations in flavors, botanicals, and functionalities, are expected to continue improving the CBD industry. With increasing scientific developments and awareness about cannabidiol, CBD drinks are set to continue being the backbone of the growth and development of the industry.

The North America region is projected to witness the highest CAGR in the Cannabis Beverages market during the forecast period.

North America currently leads the worldwide cannabis beverages market due to the positive legalizations and a large awareness level among consumers. The main contributor in the North America cannabis beverages market is the United States because of the recreational use of cannabis. Additionally, Canada’s regulation of the cannabis industry helps significantly.

There is significant investment and focus on product innovation, branding, and distribution partnerships between cannabis companies and established beverage brands in the region. Consumers from North America show well-developed demand for non-alcoholic and micro-dosed THC-infused drinks, mainly from the millennial and generation Z populations who value controlled social experiences.

Key Players

The top 15 players in the Cannabis Beverages market include Canopy Growth Corporation, Tilray Brands, Inc., Truss Beverage Co., Keef Brands, Lagunitas Brewing Co. (THC Division), Rebel Coast, BevCanna Enterprises, Cann Social Tonics, Aphria Inc., New Age Beverages Corporation, The Alkaline Water Company, Phivida Holdings Inc., Aurora Cannabis Inc., VCC Brands, and Dixie Brands.

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