Market Summary

The global Breastfeeding Accessories market size was valued at USD 2.1 billion in 2025 and is projected to reach USD 4.55 billion by 2033, growing at a CAGR of 9.60% from 2026 to 2033. The market for breastfeeding accessories is expanding at a steady compound annual growth rate (CAGR) as a result of growing knowledge of the health benefits of breastfeeding for mothers and infants. Breast pumps and storage solutions are becoming more popular as more women enter the workforce. Sustained market expansion is also being supported by the expansion of e-commerce platforms and easier access to high-quality maternity care items..

Market Size & Forecast

• 2025 Market Size: USD 2.1 Billion
• 2033 Projected Market Size: USD 4.55 Billion
• CAGR (2026-2033): 9.60%
• North America: Largest Market in 2026
• Asia Pacific: Fastest Growing Market

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Key Market Trends Analysis

• North America has a significant growth momentum because of its sophisticated healthcare system, high breastfeeding awareness, and easy access to high-end equipment. Innovation-driven product launches and solid hospital-homecare connections that encourage accessory uptake are advantageous to the area.
• The United States continues to be a major development area in North America with excellent insurance and employer-sponsored lactation programs, as well as high employment rates among mothers, Electric breast pumps, milk storage options, and accessories connected to hygiene continue to be the key areas of demand.
• Due to growing urbanization and rising birth rates in emerging nations, Asia Pacific shows the fastest growth potential. Demand for both high-end and low-cost accessories is rising as middle-class populations grow and access to maternal healthcare items improves.
• As flexible feeding habits become more popular among working women, breast pumps are the most popular product category. Demand is being strengthened in both homecare and institutional settings by ongoing product improvements that prioritize comfort, portability, and efficiency.
• As breastfeeding moves toward individualized care settings, end-user demand is dominated by individual moms and homecare users. Convenience, comfort, cost, and online product accessibility all have a significant impact on the choice of products in this market.

So, Products intended to assist lactation, milk expression, storage, feeding, and general maternal comfort during nursing are included in the market for breastfeeding accessories. Sustained breastfeeding practices are made possible by the market, especially in metropolitan and working populations. Convenience, hygiene, and comfort are the main focuses of product innovation, which is in line with the changing needs of the maternal lifestyle. Growing awareness of the advantages of breastfeeding, as advised by international health organizations supports market expansion. While homecare utilization maintains long-term demand, hospitals, clinics, and lactation specialists contribute to early product uptake. Online platforms are becoming more and more prevalent in distribution channels, which enhances product reach and comparison shopping. Additionally, the market reflects shifting consumer expectations for high-end, secure, and environmentally friendly materials. Product design and certification are influenced by regulations pertaining to newborn safety and hygiene. Global brands and local competitors compete on the basis of pricing, innovation, and brand trust, although overall the industry is still rather consolidated.

Breastfeeding Accessories Market Segmentation

By Product Type

• Breast Pumps

Due to the growing number of mothers entering the workforce and the demand for flexible feeding schedules, breast pumps comprise the core product segment. Wearable and electric pumps that are portable, comfortable, and efficient are in high demand. By using hospital-grade pumps, hospitals also add to the volume demand.

• Nipple Care Products

Creams, balms, and calming pads for nipple discomfort and soreness are included in this section. Due to growing awareness of nursing problems and a preference for natural and clinically tested formulations, demand is focused in the early stages of lactation.

• Breast Milk Storage & Feeding

This section supports expressed milk practices and includes feeding attachments, bottles, storage bags, and containers. Increased milk expression, hygienic concerns, and consumer need for freezer-safe, reusable, and BPA-free items are the main drivers of growth.

• Breast Shells (protective cups)

Breast shells are used to manage inverted or uncomfortable nipples and to preserve delicate nipples. Due to clinical recommendations throughout the early stages of breastfeeding, demand is consistent despite being niche.

• Nursing Pads

Nursing pads take care of hygienic issues and milk leaks. Consistent demand throughout all stages of breastfeeding is supported by high replacement frequency and availability in reusable and disposable formats.

• Cleaning Accessories

It comprises drying tools, brushes, and sterilizers for feeding equipment and pumps. Growth is strongly correlated with improved awareness of hygiene and the use of pumps and bottles.

• Nursing Apparel & Supports

Nursing bras, covers, pillows, and support clothing are all included in this category. Comfort, covert feeding requirements, and growing availability via internet shopping channels are the main factors driving demand.

• Other

Comprises lactation assistance, cooling pads, manual pumps, and milk collectors. Growth is a reflection of both the need for individualized breastfeeding support and product innovation.

By Age Group

• 0–6 Months

Because exclusive nursing is advised, this age group has the highest demand share. Strong use of pumps, nursing pads, nipple care supplies, and storage accessories is fueled by frequent feedings.

• 7–12 months

As newborns switch to supplemental feeding, demand decreases. Accessories for feeding and storage are still useful for mixed and prolonged breastfeeding.

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By End User

• Individual Mothers / Homecare Users

The market is dominated by this sector because of working mothers and at-home feeding practices. Convenience, comfort, price, and online accessibility are important factors while making purchases.

• Hospitals & Clinics

Hospitals provide maternity and neonatal care using sterilization accessories and professional-grade pumps. Long-term consumer product preferences are influenced by early exposure.

• Lactation Consultants / Midwives

By directing product usage and promoting the adoption of specialized and clinically authorized breastfeeding accessories, this segment serves a crucial advisory function.

Regional Insights

Geographically, Mexico is a Tier 2 growth market propelled by rising maternal care awareness, while North America is a mature industry with Tier 1 nations like the US and Canada leading in product penetration. Europe's demand is steady in Tier 1 markets, such as Germany, the UK, and France, while Tier 2 territories include Southern and Eastern Europe.

Asia Pacific comprises Tier 1 markets with premium demand and high criteria for product quality, including China, South Korea, Japan, and Australia. Due to rising birth rates, increased access to urban healthcare, and rising affordability-driven consumption, India and Southeast Asian nations are classified as Tier 2. Brazil is a Tier 1 market in South America, bolstered by the development of urban healthcare, while Argentina and other nations comprise Tier 2 segments with moderate growth. While South Africa and the rest of the region represent Tier 2 markets with modest acceptance impacted by healthcare investments, the Middle East and Africa region comprises Tier 1 markets like Saudi Arabia and the United Arab Emirates.

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Recent Development News

• November 2025, In a news statement announcing the launch of the Motion InBraTM wearable breast pump, Medela AG emphasized its exceptional comfort and performance. The new wearable design seeks to provide consistent milk expression with discrete usability for daily use at home or on the go, mirroring the contours of the breasts.

(Source:https://www.medela.com/300-about-medela/media-release/motion/pdfs/medela_media-release_medela-introduces-the-new_motion-inbra_en.pdf)

• In August 2025, During World Breastfeeding Week in India, Royal Philips announced the release of the Philips Avent Hands-free Electric Breast Pump, a significant product roll-out designed for increased comfort, adaptability, and covert use. With a hands-free experience and clinic-level performance, this innovation is intended to assist moms in juggling breastfeeding with everyday obligations. A strategic alliance to improve lactation assistance at hospitals was also part of the introduction.

(Source:https://www.philips.co.in/a-w/about/news/archive/standard/about/news/press/2025/20250807-philips-india-launches-the-philips-avent-hands-free-electric-breast-pump-on-the-occasion-of-world-breastfeeding-week.html)

Key Breastfeeding Accessories Company Insights

Medela AG has established leadership in the breastfeeding accessories market. Its line includes consumer and hospital-grade breast pumps, effective pumping systems, and related accessories made to be dependable and comfortable. Consistent market penetration in both existing and growing regions is supported by a robust distribution network spanning over 100 countries. Medela's competitive posture is strengthened by clinical support of their breast pumps and accessories, which increases confidence between mothers and healthcare professionals. Medela's influence is anchored in a changing maternal care landscape by ongoing research and product improvements targeted at comfort, efficiency, and convenience of use.

Key Breastfeeding Accessories Companies:

• Medela AG
• Koninklijke Philips NV (Philips Avent)
• Pigeon Corporation
• Lansinoh Laboratories, Inc.
• Ameda Inc.
• Spectra Baby USA
• NUK USA LLC
• Brown’s (Handi-Craft Company)
• Tommee Tippee (Mayborn Group Limited)
• Chicco (Artsana Group)
• Willow Innovations, Inc.
• Elvie (Chiaro Technology Limited)
• Haakaa
• Hygeia Health LLC
• Cimilre Co., Ltd.

Global Breastfeeding Accessories Market Report Segmentation

By Product Type

• Breast Pumps
• Nipple Care Products
• Breast Milk Storage & Feeding
• Breast Shells (protective cups)
• Nursing Pads
• Cleaning Accessories
• Nursing Apparel & Supports
• Other Accessories

By Age Group

• 0–6 months
• 7–12 months

By End User

• Individual Mothers / Homecare Users
• Hospitals & Clinics
• Lactation Consultants / Midwives

Regional Outlook

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • Australia & New Zealand
  • South Korea
  • India
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Rest of the Middle East & Africa