Market Summary

The global Personalized Nutrition And Supplements market size was valued at USD 10.80 billion in 2025 and is projected to reach USD 48.20 billion by 2033, growing at a CAGR of 20.60% from 2026 to 2033. The Global Personalized Nutrition and Supplements Market is growing fast. This is because more people want to take care of their health in their way. People are looking for things that're just right for them. The Global Personalized Nutrition and Supplements Market is helping people do this. People are using tools like looking at their DNA and studying what is going on in their gut to get a better understanding of their health. They are also using computers to get health advice. The Global Personalized Nutrition and Supplements Market is making it possible for people to get health advice that is tailored to their needs. Unhealthy lifestyles have made people realize the importance of staying healthy and avoiding illness. As a result, they have started choosing the right supplements and foods for their health. Moreover, the availability of online platforms has also made it easier for people to access the products. In addition, investments in data analytics, biotechnology, and government support have also fueled the growth of the Personalized Nutrition & Supplements Market.

Market Size & Forecast

• 2025 Market Size: USD 10.80 Billion
• 2033 Projected Market Size: USD 48.20 Billion
• CAGR (2026-2033): 7.31%
• North America: Largest Market in 2026
• Asia Pacific: Fastest Growing Market

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Key Market Trends Analysis

• North America is doing well with Personalized Supplements. People in North America are taking Supplements because they want to be healthy and they want to prevent diseases. They are using technology to get advice on what to eat, to stay well and to prevent long-term health problems. This is why Personalized Supplements are so popular in North America for wellness and to prevent chronic diseases like Personalized Supplements for heart health and Personalized Supplements, for diabetes prevention.
• The United States is at the forefront of using DNA to personalize things because it is now cheaper to get tests and artificial intelligence is helping to make nutrition plans that are very specific to each person. The United States is really leading the way, in this area of DNA-Based Personalization.
• Personalized food and drinks are becoming popular in North America. People like them because they are easy to get and have things in them. They also fit into the kind of life people want to lead. Personalized food and drinks are about making life easier and healthier. People in North America are looking for food and drinks that're good for them and easy to use, which is why Personalized Functional Foods & Beverages are doing so well.
• The Asia Pacific region is really taking to Personalized Supplements. This is because people, in the Asia Pacific have money to spend now. They are also moving to cities. They want to stay healthy. So, they are looking for Personalized Supplements to help them with this. The Asia Pacific is becoming more aware of the importance of taking care of their health before they get sick. This is why Personalized Supplements are getting so popular in the Asia Pacific.
• AI and data are being used more in Asia Pacific to give people personalized plans. This is happening because people are using devices and health apps. These things help people get diets that're just right for them. AI and data are making it possible for a lot of people to do this at the time.
• Microbiome-Based Personalization is really becoming popular everywhere. People are taking care of their gut health and immunity. This is affecting how we make things like vitamins and special foods that help our bodies. Microbiome-Based Personalization is making this happen by helping us create these products in a way. Microbiome-Based Personalization is very important for our health. It is helping us to make good choices; about the food we eat and the things we take to stay healthy.
• Direct-to-Consumer Online channels lead all regions in terms of convenience, subscription, and personalization of product recommendations, thereby boosting market engagement and accessibility.

The global personalized nutrition and supplements market is all about giving people the right food and supplements that are just right for them. The global personalized nutrition and supplements market does things differently compared to the way of eating healthily. The worldwide market for personalized nutrition and supplements relies on technologies such as analyzing your DNA by examining the small living organisms in your body and computer software to create special supplements, foods, and beverages that are made specifically for you. More people are becoming aware of the fact that it is very important to be healthy and not get sick. Also, a lot of people are getting sick because of the way they live. All these things are making people want The Global Personalized Nutrition and Supplements Market to help them with their health. The Global Personalized Nutrition and Supplements Market is getting popular with people of all ages.

The market is really moving because people want to take care of themselves. They are getting more into being healthy on purpose. Technology is also getting better at understanding our genes and health information. Now we have a lot of online health platforms. People like supplements and special foods because they are made for specific things like being healthy in general, not getting sick losing weight and doing sports. We can now buy these things online. Get them sent to our homes easily. This is because of websites that sell things directly to us. They can tell us what we need and send it to us regularly. The market for these personalized supplements and functional foods is growing because of this. People really start to believe in nutrition when they see that there are research initiatives and clinical studies that show it works. This helps people trust personalized nutrition. Makes them more likely to try it. Personalized nutrition gets a boost from these research initiatives and clinical studies.

Geography-wise, the market in North America and the U.S. is at the forefront, and this is due to the high level of awareness pertaining to healthcare, high disposable income, and the use of sophisticated personalization technologies. The Asia Pacific market is also growing at a rapid rate, and this is due to the high health-conscious population, and penetration of technology. The European market is also witnessing growth owing to supportive government regulations and the launch of innovative products. The market is expected to witness growth owing to the rising need for precise nutrition solutions that cater to the needs of individuals.

Personalized Nutrition And Supplements Market Segmentation

By Product Type

• Personalized Supplements

This is due to the high level of adoption, which is attributed to the increasing health awareness and preventive healthcare trends that are being driven by consumers who want to consume nutrient formulation that suits their individual requirements and lifestyles.

• Personalized Functional Foods & Beverages

An increase in demand for convenient, fortified, and ready-to-consume products may also result in market growth, as there is a need for functional nutrition products to achieve health and wellness objectives and to offer a balance of taste, efficacy, and individualization in the diet.

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By Technology

• DNA-Based Personalization

The main reason for the increased rate of growth of genomics testing is the affordability of the test, the interest in precision health, and the test’s application in healthcare. Genomics helps in the provision of personalized nutrition advice. This enables individuals to derive the maximum benefit from their nutritional needs.

• Microbiome-Based Personalization

The interest in gut health and immunity provides new opportunities for the growth of probiotics, prebiotics, and functional foods, including the interest in personalization for gut health and wellness.

• AI/Data-Driven Personalization

People are using these things fast. Technology and mobile apps and platforms that use algorithms are giving people very personal nutrition information. This is happening on a scale. It is making people more interested. It is giving them advice that is just for them. They can easily add this advice to their life. The nutrition information from technology and mobile apps and platforms that use algorithms is very helpful. People like that it is, for them.

By Application

• General Health & Wellness

People are becoming more aware of the importance of healthcare. This is why they want to eat food every day. The thing that is making one part of the market strong is that people are getting more aware of preventive healthcare. As a result consumers want to make sure they are eating the food every day to optimize their nutrition daily, which is a part of preventive healthcare and consumers are really seeking to optimize their nutrition daily through preventive healthcare.

• Disease Prevention

Due to the increasing health risks, consumers are adopting personalized nutrition as a means of protecting themselves from health complications. This is a major reason for the growth of the personalized nutrition market.

• Sports Nutrition

Due to the increasing fitness culture and professional sports, consumers are seeking personalized nutrition to enhance their performance. Customization is becoming critical for athletes.

• Weight Management

As the risks associated with obesity-related health continue to rise, consumers are increasingly looking for personalized nutrition products that can help mitigate these risks. In this regard, technology is also helping consumers monitor and manage obesity in a better manner.

By Distribution Channel

• Direct-to-Consumer (Online)

Fast growth is enabled by convenience, subscription, and personalized product recommendations, which enable scalable reach, higher engagement with consumers, and higher retention in the health-conscious consumer group.

• Pharmacies & Health Stores

The health-conscious consumer group really likes things that're easy to get and use. This is why fast growth happens when we have convenience, subscription and personalized product recommendations. These things help us reach people, get people to engage with us more and keep the health-conscious consumer group coming back to us. The health-conscious consumer group is very important. We want to keep them happy.

• Healthcare Providers

If doctors and nurses use nutrition in their offices, it helps them prevent people from getting sick to begin with. This is because they can teach people about nutrition and provide them with advice that is based on science. This makes people who care about their health trust them more. Personalized nutrition is one thing that makes a difference when it comes to the role that doctors and nurses play. It helps them provide people with food advice. It makes a difference when it comes to how people think about their health.

Regional Insights

The Global Personalized Nutrition and Supplements Market is not the same. It is different in parts of the world. This is because of the way healthcare systems work how much technology is used how money people make and how much people know about health. North America, which includes the United States, Canada and Mexico is the leader in the Global Personalized Nutrition and Supplements Market. The United States is the part of this market. The Global Personalized Nutrition and Supplements Market is big in the United States because it has good digital health systems. Many people in the United States use services that are based on their DNA and artificial intelligence to stay healthy. People in the United States are also willing to spend a lot of money on their health.

Europe is seeing a lot of growth when it comes to people using health products. This is especially true in countries like Germany, the United Kingdom and France. The reason these countries are considered markets is that people in these countries really trust health products that have been researched and are regulated.

The Asia Pacific region is expanding fast. Japan, China, and Australia are Tier-1 markets because they use advanced technology and focus on healthcare innovation. India and Southeast Asia are Tier-2 but have high growth potential due to urbanization and rising incomes. South America is led by Brazil, followed by Argentina, while other countries are smaller markets. Middle East & Africa is emerging, with UAE and Saudi Arabia as Tier-1 hubs and the rest of the region showing long-term potential.

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Recent Development News

• Apr 2025, Abbott reported first-quarter 2025 results highlighting top-tier organic sales and EPS growth across its diversified business model, with nutrition sales up ~7 % driven by Ensure® and Glucerna® adult nutrition products that align with personalized dietary demand trends.

(Source:https://www.abbott.com/en-us/corpnewsroom/strategy-and-strength/abbott-delivers-top-tier-q1-sales-and-eps-growth)

• In June 2025, Nestlé Health Science (NHSc) continues to issue official press releases on personalized nutrition and supplements, including launching a GLP-1 Nutrition Support Platform in the U.S. and partnering with universities to accelerate research and innovation, underscoring its investment in personalized wellness solutions.

(Source:https://www.nestlehealthscience.com/newsroom)

Key Personalized Nutrition And Supplements Company Insights

Abbott Laboratories is a company that makes food and supplements that are just right for people. They have a lot of products for adults, kids and people who want special foods. The people who work at Abbott Laboratories are good at figuring out what people need to eat to be healthy. They look at people’s DNA and the tiny living things in their bodies to make food that's perfect for each person. Abbott Laboratories has some known brands like Ensure and Glucerna that a lot of people in North America use and now people, in Asia are starting to use them too. The company’s integration of digital health platforms and AI-driven analytics enhances personalization, while strategic partnerships with healthcare providers strengthens clinical credibility. Consistent innovation and global presence position Abbott as a market leader.

Key Personalized Nutrition And Supplements Companies:

• Abbott Laboratories
• Nestlé Health Science
• Amway Corporation
• Herbalife Nutrition Ltd.
• Bayer AG
• DSM-Firmenich
• BASF SE
• Viome Life Sciences
• Persona Nutrition
• InsideTracker
• Nutrigenomix Inc.
• DayTwo Ltd.
• DNAfit
• GNC Holdings, LLC
• Thorne HealthTech

Global Personalized Nutrition And Supplements Market Report Segmentation

By Product Type

• Personalized Supplements
• Personalized Functional Foods & Beverages

By Technology

• DNA-Based
• Microbiome-Based
• AI/Data-Driven Personalization

By Application

• General Health & Wellness
• Disease Prevention
• Sports Nutrition
• Weight Management

By Distribution Channel

• Direct-to-Consumer (Online)
• Pharmacies & Health Stores
• Healthcare Providers

Regional Outlook

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • Australia & New Zealand
  • South Korea
  • India
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Rest of the Middle East & Africa